TITLE: THE TRUE COST OF FAST FASHION
The fashion industry is the second largest polluter in the world.
After the oil industry, fashion is responsible for 10% of humanities carbon footprint. The complex nature of clothing manufacturing means that it’s environmental impact is often two fold. With water being polluted due to toxic dyes, and plastic microfibers entering our oceans due to synthetic fabrics such as polyester. Not to mention the large quantities of water needed to grow cotton and farm wool. As an industry, fashion is failing to address the need for drastic change in order to save our planet.
It seems as if the industry is stuck in a constant cycle of pollution and waste. The need to meet demands for the latest fashions, at low cost and quick turnaround times, often means environmental concerns take a back seat. When items go out of fashion they overwhelmingly end up in landfill, with 75% of Briton’s choosing to throw-away their clothes rather than recycle, reuse or donate to charity.
Buying second hand clothes helps to break this cycle. A jacket purchased from Mat’s Island or on Stone Island Talk UK/EU will be worn for years to come, rather than thrown away after a couple of uses. Purchasing our clothes in this way reduces what ends up in landfill, and helps to reduce the negative impact the fashion industry has on our planet. Stone Island and C.P. Company garments are built to last. By fabric and design, they often look better with age.
If you have an item that you no longer wear, it is far better to sell it or pass it on rather than dispose of it. Website’s such as Mat’s Island offer a garment buying service and the ease at which you can list items on eBay and Depop means that there should be no need for old clothes to end up in landfill. Selling your old designer clothes furthers their lifespan, and helps to reduce the amount of waste we produce.
If we all made small changes such as buying second hand clothes, we can help reduce our carbon footprint. It often seems hard to find a source of information on climate change that is accessible, that’s why I created Clive McChange. A model / influencer / cactus who recently escaped from Ikea and is on a mission to reconnect with his old friends, and spread the word about climate change. He’s currently just an Instagram account, but we’ve got comic strips, cartoons and hopefully a TV show coming soon.
Go follow @CliveMcChange to find out more.